Startups · Entrepreneurs · Ecosystem · UAE
Real Conversations with the People Building the UAE
A podcast about the honest side of startups and entrepreneurship. No pitch decks, no highlight reels, just real people from across the UAE ecosystem sharing what they built, what went wrong, and what they learned along the way.
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S02E01 - Ibrahim Asif - Parfumery
In this episode, Ali Khawaja sits down with entrepreneur Ibrahim Asif, founder of Parfumery, to unpack his journey from a “hyper” university student experimenting with business to building a scent-focused company with multiple revenue streams. Ibrahim shares the early lessons that shaped him, from entering business without proper agreements, to learning the value of networks, customer feedback, and disciplined pivots. The conversation explores how Parfumery evolved from a simple Typeform....
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About the Show
Two Decades In. The Stories Are Just Getting Good.
After more than twenty years as an educator, I’ve had the privilege of watching brilliant students go on to build remarkable things. Startups, companies, ecosystems. Talk to Ali started as a simple idea: sit down with those people, hear the real story, and share it with the world.
This isn’t about polished success. It’s about the full journey. The good, the bad, and the ugly. The UAE startup ecosystem is full of people with hard-earned lessons and nobody asking them the right questions. That’s what this show is for. Talk to Ali launched in 2018, took a six-year gap, and now we’re back. Season 2 starts now.