Guest

Muhammad Ibrahim Asif

"Parfumery - Founder"

In this episode, Ali Khawaja sits down with entrepreneur Ibrahim Asif, founder of Parfumery, to unpack his journey from a “hyper” university student experimenting with business to building a scent-focused company with multiple revenue streams. Ibrahim shares the early lessons that shaped him, from entering business without proper agreements, to learning the value of networks, customer feedback, and disciplined pivots. The conversation explores how Parfumery evolved from a simple Typeform....